Made from a unique blend of vegetables, herbs and spices such as rosemary, nutmeg, lovage and turmeric, the cubes help build up a rich flavour in food, leaving cooks to decide, after tasting, how much, if any, salt is needed.

Research has shown that a varied diet which includes plant-based foods is the best way to ensure good nutrition. To this end, Knorr has been working with communities across the globe to find easy, accessible ways to get healthy food onto the table. However, according to the FDA, the agency hasn’t been able to confirm that normal amounts of MSG in food can cause such symptoms ( 5). Summary The new Knorr Zero Salt Bouillon cube is one of many steps we are taking to help our consumers achieve this goal. In Indonesia, Royco’s (Knorr’s brand name in Indonesia) Nutrimenu education programme was launched in 2019 to help families adopt healthier eating habits by diversifying their diets.That’s because salt normally has two important roles in bouillon cubes. It strengthens other flavours and forms the structure of the cube, with salt crystals holding all the other ingredients together,” explains Gunabalan Raju, Technical Project Leader, The Hive, Wageningen. For years, Knorr has been fortifying its products to help fight malnutrition. By the end of 2022, Knorr had delivered 131 billion fortified servingswith at least one of the five key micronutrients (vitamin A, vitamin D, iodine, iron and zinc) in a total of 75 countries. Facts About Aromat: A Typically Swiss Condiment". 12 May 2017. Archived from the original on 16 October 2022 . Retrieved 16 October 2022.

Knorr | Unilever Global". Archived from the original on 23 January 2011 . Retrieved 21 January 2011. Unilever An Israeli company, based in Haifa, Israel Edible Products, produces kosher soups for Knorr that are sold in Israel and the United States. [5] Bouillon cubes [ edit ] Knorr ( / k n ɔːr/, German: [knɔʁ]) is a Heilbronn-based food and beverage brand. It has been owned by the British company Unilever since 2000, when Unilever acquired Best Foods, excluding Japan, where it is made under license by Ajinomoto. It produces dehydrated soup and meal mixes, bouillon cubes and condiments. At Knorr we believe that good food can be easy, healthy and joyous. We’re leveraging the power of influencers and popular culture to make the good stuff irresistible. Frank Haresnape, Knorr Global Vice President

How it started

In Pakistan, for example, more than 50% of children under five and adolescent girIs are anaemic (NationaI Nutrition Survey 2018, Pakistan). As one of the largest food manufacturers in the world, we feel we have both the responsibility and the opportunity to help make the transition to low-salt cooking easier,” say Robbert de Vreede, EVP, Global Foods. Although we do need a certain amount of salt in our diet, according to a new study conducted by Knorr we are often too liberal with the salt-shaker than is good for us. In fact, the report revealed that most of us are consuming roughly twice the 5g daily intake recommended by WHO.

Some people avoid MSG due to concerns about its long-term health effects. However, these claims aren’t supported by evidence, and the Food and Drug Administration (FDA) considers MSG safe for consumption ( 5). We wanted to make the impossible possible by reimagining the way we think about rich flavour, enabling people to make a better choice the easy choice,” says Monica Rauch, Marketing Director, Foods Europe Now for the scienceConsuming high amounts of sodium may increase water retention and blood pressure levels, especially in those who are more sensitive to the effects of salt ( 2). Many of Knorr’s campaigns champion plant-based meals by helping to make the swap from meat to veggies as simple as possible. DeLorenzo, Ike (14 October 2010). "Unsavory Food Writing: The Case of Marco Pierre White". The Atlantic. Archived from the original on 3 July 2020 . Retrieved 5 March 2020.

In 1912, the first Knorr bouillon cube was introduced. Carl Heinrich Knorr began experimenting with drying vegetables and seasoning to preserve nutrition and flavour, which led to Knorr's first launch of dried soups across Continental Europe in 1873. The bouillon cube is typically made from vegetables and meat. By the end of 2022, its ‘What’s on my Plate’ campaign had helped people prepare 100 million more nutritious plates through on-ground and digital educational activities across Indonesia. Brand new ideas Knorr was founded in 1838 by Carl Heinrich Theodor Knorr (1800–1875). Knorr headquarters are in Heilbronn, Germany. Products previously sold under the Lipton brand (other than tea) are now being absorbed into the Knorr product line. With annual sales topping €3 billion, Knorr is Unilever's biggest selling brand. [4] Some people report sensitivities to the effects of MSG and may experience symptoms like weakness, dizziness, headaches, flushing, and difficulty breathing after consuming MSG in very large amounts ( 6).

The brand is also supporting plant-based eating through online recipe platforms which provide a wealth of vegetarian and vegan meal inspiration, and by replacing animal-based ingredients with plant-based alternatives in product recipes wherever possible. 2. Establishing a sustainable supply chain However, the good news is that our attachment to salt appears to be more of a bad habit than a reluctance to give it up. Knorr’s study of more than 6,000 adults across six different European countries showed that 77% of respondents wanted to explore different ways to flavour their food and 61% would love to prepare flavour-rich dishes without all the salt.