As you can see, the tube is very minimalist in a soft seafoam green color that definitely drives home the “clean” angle they’re going for.

MAX OUT THOSE LASHES: Designed to max out every lash, Lash Blast Volume Waterproof Mascara creates ten times more volume instantly|MEGA VOLUME IN AN INSTANT: Instant blast of fullness and length|PICK YOUR SHADE: Available in four different colors, so you can choose how bold you want to go|ZERO CLUMPS: This volumizing mascara evenly coats each lash with no clumping or flaking|CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals|MAX OUT THOSE LASHES: Designed to max out every lash, Lash Blast Volume Mascara creates ten times more volume instantly|MEGA VOLUME IN AN INSTANT: Instant blast of fullness and length|WATERPROOF: This mascara goes on, and stays on, even in water! YEARS OF BIG, BOLD VOLUME: The iconic waterproof mascara delivers up to 10x more volume* for a big, bold lash look. With 10x the volume from bare lashes, there's no smudging or clumping - just long, full eyelashes that stay put all day!

If you hate spiky plastic brushes, you might want to avoid this one, though I have found that since the spikes are short and not too sharp, I don't end up stabbing myself in the eye like I do with some others (Benefit They're Real, for instance). Volume, Fusion and 24 Hours all essentially have the same wand – a large bulbous full shape with staggered and evenly spaced bristles. I figured, to add some interest to this post, I'd compare the regular and waterproof versions, because they're not exactly the same.

It seems to provide a bit more volume and length with less effort, though the difference is minor (and in fact, when I look at the photos below, I can't really see a difference).

April (she/her) is the beauty director at Good Housekeeping, Prevention and Woman's Day, where she oversees all beauty content. If the item comes direct from a manufacturer, it may be delivered in non-retail packaging, such as a plain or unprinted box or plastic bag. Yes for sure the Full Bloom provides softer lashes but I’m not entirely sure WHY softer lashes are that important?

Applying both wasn’t the messy affair you might think—the mascara went on smooth like butter and without any of the gloop a lot of other clean mascaras give you. I also don't believe any brand claims or before-and-after photos until I've actually tested the mascaras on myself. My natural lashes are incredibly short, straight, and quite literally resistant to holding a curl, despite rigorous mascara testing.Always use in a sanitary manner, do not share; do not dilute; never use if your eye is irritated, infected, or scratched. I was genuinely and pleasantly surprised by this mascara and I would urge you, clean newbie or pro, to give COVERGIRL Lash Blast Clean a shot. Product reviews, comparisons, swatches, and rambling about consumerism, feminism, and other issues related to beauty culture.