The book also includes inspiring new interviews with leading designers, including Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas, and Magnus Vol Mathiassen. And this is a book that i am glad i put the effort in and read the first page because by the end of every page i wanted to read the next one and for me that is the sign of a well written book.

There is a lot of practical information, but it also gets into the thinking and philosophy that is the foundation for a successful design career. Hay algunas cosas que ya no aplican tanto o que podrían no servirle a un diseñador que ya tenga más experiencia peeero en general es una muy buena lectura para empezar con libros de diseño.

I think the not losing your soul is about pushing towards where you want to see graphic design headed, and not just designing solely for the sake of a paycheck. This new, expanded edition brings this essential text up to date with new chapters on professional skills, the creative process, and global trends that include social responsibility, ethics, and the rise of digital culture. It also discusses the benefits/downsides of getting a job in a studio, in-house, as a freelancer, or setting up your own studio.

Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products.These are all unbelievably valuable, but not what I was expecting from the title, which led me to believe it would be an explication of the socially conscious uses for design. I should note that while this book is geared towards graphic designers, the advice in it applies to probably 90% of design disciplines. This revised edition contains all-new chapters covering professional skills; design thinking; and global trends, including social responsibility, ethics and the rise of digital culture. Some of the advices were also outdated, but you can still get the valuable learning from it and adapt it to modern technology or practice today.

It offers straight-talking advice on how to establish your design career and suggestions – that you wont have been taught at college – for running a successful business. En mi opinión eso es algo bastante complejo de lograr ya que en el ámbito creativo todo avanza, emerge y pasa de moda MUY rápido. Although I'm ancient and have been in the graphic design field for a while now this was still very interesting and I still picked up a few pointers here and there. Published to instant acclaim in 2005, our best selling How to Be a Graphic Designer without Losing Your Soul has become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers.The book is obviously one successful designer’s opinion, so it’s to be taken with a pinch of salt, and although it’s an updated version I still think a few things are a bit outdated. I admit, I was a bit worried about the "without losing your soul" in the title of the book before starting, but Adrian Shaughnessy turned out not to be nearly as romantic as I expected; he even argues that self-initiated projects ("personal projects") usually are not a good way to promote oneself and get new clients – something that doesn't resonate well with the title, and something I don't agree with even though I don't believe in souls.

It weighs the advantages of working for a firm versus going freelance, talks about the process of finding clients and proposing work, and provides a number of other pragmatic tips for the working designer. I haven't given it a full 5 stars as it is a bit long winded in some of it's explanations of things. so it didn't do that much for me - a lot of common sense advice, a few informative interviews with eminent designers, and a page layout that was easy on the eyes. This book is full of gems, that I have found extremely helpful for specific elements of my work and in general. There are a few interviews throughout the book with various different practicioners which are invaluable for adding another perspective and more advice on different subjects and issues raised in the book.When my boss at work (the VP of marketing) saw this book on my desk at work he said 'gosh, does being a designer really put your soul at risk? That said, the advice given seems very good, and I will perhaps revisit this review once I have been able to implement some of the techniques from this book and measure how effective they really are.