They even took the risk of challenging the British-made biscuits, which was a very bold move made by them. Speaking about the present advertising strategies adopted by the brand, he explained that there were two ways they went by. Manufacturing bottlenecks– Massive distribution requires massive manufacturing and this creates problem if its own with consistent manufacturing bottlenecks coming up. So, a big challenge ahead of the brand was not really genuine competition, but competition coming in from imitation products,” explained Shah.

Parle-G CAREERS - Parle-G

Amazing Packaging– Parle G is appreciated for its packaging because it has small 5 rs variants as well as large variants which package 10 biscuit packets together. We wish to inform our valued consumers and prospective partners that all processes required to set up or becoming a Parle Distributor are mandated by Parle Products Private Limited only.It was to counter this trend that Parle Products launched Parle Gluco as an affordable source of nourishment for the common masses. The change in materials was promoted with advertisements showing a Parle-G packet placed into a fish tank. Parle also gained a 5% market share in the biscuit sector during the same time, which is a highly competitive one, during March, April and May of 2020. In February 2008, Parle Products sued Parle Agro for using the brand Parle for competing confectionery products. This family-run confectionery empire is now run by the grandson of the founder who is looking at ways to stay on top.

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The collected latex is dried by sun drying or spray drying methods and is refined to produce papain. The plants at Bahadurgarh and Muzaffarpur are some of the largest manufacturing plants of Parle in India.Most widely distributed Indian biscuit brand– Parle G is without a doubt the most widely distributed Indian biscuit brand. Regional players – There are many regional competitors for Parle G which affects the brand in regional markets. The logo is significant as it shows that all age groups can eat the biscuit and the glucose components are suitable for kids even. And so with time, the first Indian-owned confectionery brand in the country came to be known after its place of birth Parle.