Here we will look at the way our vision works, why we remember things and other cognitive functions of the brain – things that every designer, whether aspiring or accomplished, ought to know. Good book if you want to quickly grasp the basics of UI/UX design principles which are commonly used across the globe as best practices. All the content, the facts and the studies presented were mostly correct, but they were plain and obvious.

Have you ever noticed that, more often than not, when you smile at a stranger, the stranger smiles back? And that thrill is caused by dopamine – a chemical that controls the brain’s pleasure system and, thus, your feelings of enjoyment.The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. Probably something that grabbed your attention and kept it – and then remained in your memory long afterward. Jen ke třeba mít na paměti, že když chcete tématům v knize uvedeným fakt porozumět, bylo by dobrý si o nich přečíst víc a ověřit si, nakolik jsou prezentované informace validní a aktuální. Eventually (about eight percent of battery left), my computer makes a sound and a message pops up to alert me that the battery is very low.

Nearly half of her 100 "things" apply primarily to web design and the examples she gives are based in user experience design for the web. You can download two sample chapters, entitled “How People See” and “What Motivates People,” and you can also enter to win one of five free copies in a UX Magazine giveaway.That said, 100 Things book contained lots of great information told in a relatively interesting, entertaining style. Thus, unexpected rewards are more effective than expected ones at motivating people, and extrinsic rewards in general are unreliable motivators. still won out, even though we most often see cats or very small dogs from high above, not just slightly above (unless you crawl around on the ground a lot). So to create a flow state for people while they use your product, you have to minimize distractions.

That said, many of the principles are interrelated and these overlaps and connections are highlighted throughout. It’s wiser to break up the information with images, play with the text format or include other media such as video. Design factors, such as color, font, layout, and navigation, are critical in making it through the first “trust rejection” phase. Things" does provide biological contexts to most of the processes but I'd advise to take them with a grain of salt because neuroscientists and pyschologists advise so.

It’s thought,” Weinschenk explains, “that there are 24 basic shapes that we recognize; they form the building blocks of all the objects we see and identify. Project-based learning designed to help you learn the features of Adobe software quickly and easily, and comes with Web Edition and downloadable lesson files.