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Irn-Bru is also the third top-selling soft drink in the UK overall, with Pepsi and Coca-Cola occupying the top two spots. • Read more: AG Barr say most fans won’t notice Irn-Bru recipe change 7. Irn-Bru isn't made from girders, but it does contain iron The UK Food Standards Agency (FSA) generally defers to EFSA judgment and indeed, the FSA currently lists aspartame as an authorised food additive.
The standard Irn-Bru distributed in Canada also contains the "Not a source of iron" disclaimer on the label. A Irn-Bru poster which featured a cow and the slogan "When I'm a burger I want to be washed down with Irn-Bru" attracted a record 700 complaints, while family values campaigners were outraged when an advert showed a young women in a bikini holding a can and saying: "I never knew four-and-a-half-inches could give so much pleasure." Antioxidant Level - Irn Bru is fortified with antioxidants (A, C), which protect against cardiovascular disease, cancer, stroke, and cognitive decline.Murray, Jessica (10 November 2021). " 'Love it': Alexandria Ocasio-Cortez gives verdict on Scottish favourite Irn-Bru". The Guardian . Retrieved 13 November 2021. Studies that fed aspartame to pregnant rabbits showed that the pups were born smaller and that mothers experienced a higher rate of miscarriages given a high dose – although EFSA claims that these levels are well above the accepted daily intake (ADI) for humans and that a person would have to drink 12 cans of diet soft drink to exceed the ADI. Irn-Bru is manufactured under licence in five factories in Russia alone by Barr's partner, the Moscow Brewing Company. Irn-Bru has been available in some independent or specialty stores in both cans and 1.25-litre bottles since at least 2011.
of the funniest Irn-Bru TV adverts". Scotsman Food and Drink. 18 November 2015 . Retrieved 1 August 2021. Irn-Bru has been distributed in Spain since the early 1980s servicing primarily the large British communities residing in Spain. It can be found in key tourist areas such as the Balearic Islands, the Spanish coastal region and Canary Islands with both the regular and sugar-free variant available. Outside of the United Kingdom, Spain is among the top 10 Irn-Bru markets. Adrian Troy, AG Barr Head of Marketing, comments: “It’s clear that the market is changing and consumers want more choice. We’ve listened to this and have worked incredibly hard to not only develop Irn-Bru XTRA, but to make it available to buy this summer.” When looking out for this ingredient, it can be labelled as either “aspartame” or by the number “E951.”This article's 'criticism' or 'controversy' section may compromise the article's neutrality. Please help rewrite or integrate negative information to other sections. ( March 2022) On 4 March 2022, due to the ongoing 2022 Russian invasion of Ukraine, AG Barr cut ties with the Russian market. [71] Spain [ edit ] The tagline ‘Made in Scotland from girders’ was used to sell Irn-Bru for several years in the 1980s.
Irn-Bru had dominated the Scottish market for over 100 years and although Coca-Cola has made inroads, it still sits a close second behind its Scottish rival.
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Leishman, David (2020). Consumer nationalism and Barr's Irn-Bru in Scotland. Cham, Switzerland. p.103. ISBN 978-3-030-53382-3. OCLC 1203977259. {{ cite book}}: CS1 maint: location missing publisher ( link) Irn-Bru was born and the rest they say, is history. 2. Barr's sells around 20 cans of Irn Bru every second A time line of Barr's Irn-Bru designs starting in 1901. Picture: Contributed
Irn-Bru's advertising slogans used to be 'Scotland's other National Drink', referring to whisky, and 'Made in Scotland from girders', a reference to the rusty colour of the drink; [20] though the closest one can come to substantiating this claim is the 0.002% ammonium ferric citrate listed in the ingredients.
An indescribable brand with a phenomenal taste
There's no evidence that aspartame is bad for you and it's certainly not nearly as bad for you as sugar. Synonymous with Scottish culture, most Scots claim they couldn't live without it - while others claim it is the best hangover cure around. Sweating and with a heavy headache, coming off caffeine was no easy feat. I hadn’t realised I was so addicted until I tried to stop drinking diet fizzy drinks. It wasn’t the aspartame that people tend to attribute as the biggest problem, as that was still in the diluting juices I fizzed with my soda stream instead. Burke, Darren (February 2020). "Sheffield Irn-Bru factory to go green after striking wind power deal". Sheffield Star. Archived from the original on 8 February 2020 . Retrieved 13 November 2021. Only three people in the whole world reportedly know the recipe for making Irn-Bru: Former company chairman Robin Barr; his daughter Julie Barr (the firm’s Company Secretary and Legal Affairs Manager) and one other A.G. Barr board director, whose identity remains confidential. Robin Barr. Picture: TSPL
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