My Dad was a barber, I’ve been barbering since I was 14 and I opened my own shop L31 when I was 22. I’ve been a vegetarian since I was five years old because, at that point, I just didn’t like meat. At school in the 1990s and early noughties I was considered the weird one for being vegetarian. I wanted to eat meat to be like everyone else! In May 2016 I watched a few documentaries about dairy production, became a vegan and started saving money to create a vegan shop. As a vegetarian I had always put leather to the side, as a meat by-product, but as a vegan I couldn’t. I had to get rid of a brand new car because it had leather seats! There are no costly marketing campaigns or celebrity endorsements, we focus on creating products that work to satisfy the needs of any salon or freelance hairdresser and the modern – highly demanding – client.

Veganism is hitting the headlines at the moment and one man who is already on board is Michael Anderson from Son of a Barber in Maghull, Liverpool. He’s turned his existing shop, L31, into the only vegan barbershop in the UK. We’ve specially selected our secret ingredient, Amaranth, for its nourishing, restorative qualities. Containing a rare amino acid that the body cannot naturally produce, Amaranth is known to strengthen hair from follicle to tip and can even be effective at reducing hair loss. As a salon owner, stylist or mobile hairdresser, we’ll bet you’re committed to giving your clients hairstyles that they love and find as easy to recreate at home between visits as when they leave the salon at a price that’s fair.

It’s all about easy styling that turns your clients into walking adverts for your salon or mobile services. Our Matt Sea Salt Spray helps to provide added volume and texture, with a matt finish, which can aid in controlling the style of your hair. It can also have an anti-frizz effect, even in humid environments. That’s why we’re dedicated to creating high quality, but intelligently priced haircare and hair styling products that enable hair professionals, like you, to deliver the standards your clients demand at a price that works for you both. The trade-only range of products is complemented by the Head Gear range of salon essentials, including brushes, combs, rods, rollers, foil, mannequin heads, gloves and much much more; the NXT flagship colour range, with a portfolio of Permanent Hair Colour, ammonia-free Mildly Oxidising Semi-Permanent dyes; and Argan Plus+ a boutique range of hair care products.

We're proud to announce that our mailing bags are made from recycled polythene and are also recyclable, and our bubble wrap is made from recycled plastic and is completely recyclable. Please note that Royal Mail currently classes perfumes, nail polishes, flammable liquids and aerosols as "hazardous materials" and will only accept a limited number of these per parcel.In addition to our ‘3-Amaranth Blend’ all of our products are also sulphate and paraben free. This means that our range is safe for use on all coloured treated hair and you will find no harsh preservatives, synthetic fragrances or artificial colours here. We offer offer complementary Budweiser, which is vegan, and water. If we offer tea or coffee we mention we’ll be using soy milk. Some clients say, “Oh actually, I’m OK thanks” but others will start asking questions. I’m not dead pushy but I’d love the whole world to go vegan and I’d like to reduce animal exploitation as much as I can. So if someone asks why we carry soy I do tell them it’s because of what I have learnt about dairy production. So many people still believe the “Happy Eggs”-style advertising and truly believe that cows just eat grass and make milk. Then there are things like kids sweets to give out at the end of the haircut. I discovered that Swizzels Fizzers and Parma Violets are vegan. You do get some kids asking“ Where’s the Haribo?” and we just have to say we don’t have Haribo anymore. IQ Haircare is our high quality range of wet-line and styling solutions that have all formulated to offer highly-effective performance at a cost-effective price. All of our products are sulphate and paraben free and have been enhanced with a blend of oils, proteins and extracts from the Amaranth plant and have a delicate but delicious fragrance. In these ultra-competitive times your hair salon needs a point of difference: something that will make you stand out from the crowd. With 38 products from shampoos, conditioners and treatments to mousse, gels, sprays and pastes, it’s a comprehensive range with efficacy at its core and it comes with an unexpectedly cost-effective price too. SPECIAL INGREDIENT