Universal Music were a label from Now That's What I Call Music! 43 onwards as a result of acquiring the Polygram label. Now That's What I Call Music! (often shortened to NOW) is a series of various artists compilation albums released in the United Kingdom and Ireland by Sony Music and Universal Music ( Universal/ Sony Music) which began in 1983. Spinoff series began for other countries the following year, starting with South Africa, and many other countries worldwide soon followed, expanding into Asia in 1995, then the United States in 1998. [1] Now Hity is the Czech version of the Now That's What I Call Music! series. Originally branded under the main family name, it was changed to Now Hity later in the run. There have also been spin-offs like Now! 2006. Now started in South Korea on 22 March 2015. The first three albums were double discs, under the name Now That's What I Call K-Pop. Virgin Records were a label from Now 1 to Now 74. Until Now That's What I Call Music! 61, they used just the "Virgin" logo. From that volume onwards, the "Virgin Records" logo was used.

Now Music is a Danish record label set up especially to release Now That's What I Call Music! albums in Denmark reaching the nineteenth edition in November 2007 not making anymore after that. As well as the Now regular series there have also been spin-offs including Now Big Hits, Now Christmas, Now Summer, Now Clubbing, Now Dance and Now Hip Hop. Now Dance– a series in its own right, these compilations originally consisted of 12" mixes of current hits. They now focus on radio mixes of recent dance hits, and a Very Best of Now Dance compilation has been released. At least five "best-of" compilations including selected songs from the entire Now! series. Now Decades, Now Years, Now 25 Years, Now 30 Years, and Now That’s What I Call Now! (100 Hits From 100 Nows) are these five albums, but there have been other albums, like Now No. 1's, which also cover the entire Now! series.

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D'Angelo, Joe (10 November 2004). "Nelly, A Perfect Circle No Match For Now 17". MTV News . Retrieved 26 April 2008. The selection of the upcoming NOW That’s What I Call Music! album arguably reflects the success of these Eurovision artists and the performance of Eurovision songs in general in the UK, as 3 out of the 4 songs featured in the Top 10 Singles Chart are also featured in the upcoming NOW That’s What I Call Music! album. Now That's What I Call Music! has released 61 physical albums since 1997, the latest one released July 2020 and further albums were released on streaming platforms only. The series is compiled in co-ordination with New Zealand's top record companies. The series is one of the highest selling compilations in New Zealand music history ( RIANZ) with multi-platinum album sales. Prior to this, there was an unrelated Now That's What I Call Music Series by Warner Bros. Records which only released three albums from 1992 to 1993.

By 1989, Now, Hits, and other various-artist compilation albums were occupying such a large fraction of the UK Albums Chart that a separate UK Compilation Chart was created to restrict the Albums Chart to releases by a single act. [7] With the 67th contest taking place in the UK in May, NOW That’s What I Call Eur ovision Song Contest is a new collection available in three different variants – including very limited 5LP clear vinyl box set –featuring the ultimate collection of winners, memorable and enduring classics, and fan favourites from across the decades. a b "NowMusic.com:: View topic - My Now Worldwide Collection - Warning HUGE post". Archived from the original on 21 October 2007 . Retrieved 27 September 2007. At least one tie-up with Smash Hits magazine in 1987, called Now Smash Hits. [22] ( Smash Hits later went on to release their own compilations). The series is often called Now Asia since Now 1 and Now 2 are from EMI Hong Kong, Now 3 and Now 4 are from EMI Malaysia, Now 7 is from EMI Taiwan and Now 5, Now 6 and Now 8 are from EMI Asia. The Indonesian versions of the albums are slightly different from the Asian ones.Wade, Ian (5 May 2020). "Hit By Hit: 30 Years Of Now That's What I Call Music". The Quietus . Retrieved 5 May 2020.

Sometimes considered a spin-off, video releases, including video cassette editions of many early Now! compilations, and (more recently) yearly DVD video releases. EMI Asia has also released Now Dance (2000), Now The Essential Collection (2003), Now + volume 1 (2004) and Now + volume 2 (2005).Following its introduction in China, the Now! series has enjoyed great success, with a new compilation released approximately every three to four months. Each album contains current and recent hit singles from Chinese artists signed to EMI or Polydor, and from British and Australian pop acts such as Kylie Minogue, Sophie Ellis-Bextor, Sugababes or Robbie Williams. Now That's What I Call Music!' Hits 60: The Secret Behind Its Survival in the Streaming Era". Billboard. 27 October 2016 . Retrieved 7 January 2020. The most successful album in the series to date is Now That's What I Call Music! 5, which was certified 4× Platinum by the RIAA in 2000. [38] Since the fourth volume, the compiler for the U.S. series has been Jeff Moskow. [39]

Merz, Theo (28 November 2013). "Now That's What I Call Trivia!". Telegraph . Retrieved 4 December 2015. NOW That’s What I Call Eurovision Song Contest presents the ultimate collection of winners, memorable and enduring classics, and fan favourites! a b "About NOW That's What I Call Music". EMI Music. Archived from the original on 30 January 2013 . Retrieved 9 March 2012. Now 08 was the last of this series however a second series took over this time with seasons instead of volumes for example Now Winter 2005, Now Spring 2005. Now Summer 2014 was the last in the second series, on the third series the season was dropped and instead the year and volume is used for example Now 2014 Vol.1, Now 2019 Vol.1 was the last in the series. The first album released in Portugal was NOW 99 and released by EMI on 2 December 1999. From the Now 2 through Now 21, the compilation was always done on a rotation system among the three music companies. In addition to these volumes, the series includes six dance editions, a DVD and the tenth anniversary commemorative edition, NOW 10 ANOS, released by EMI in December 2009. On 26 April 2010, Now Mix 2010 was released, which includes dance versions of popular songs in a non-stop mix format. [1].The Australian series is a single disc edition and began in 2002, as a replacement for the long-running 100% Hits brand. The series is a joint venture between EMI Music Australia and Warner Music Australia. The idea for the series was conceived in the office of Virgin Records in Vernon Yard, near Portobello Road in Notting Hill, London, by the head of Licensing and Business Affairs at Virgin Records (1979–1990) Stephen Navin, and General Manager (1983–1988) Jon Webster. [2] The concept was taken to Simon Draper (managing director at Virgin Records) and then Peter Jamieson (managing director of EMI Records (1983–1986)). Jamieson had similar plans to launch such a compilation, and he agreed to the partnership. The deal was negotiated and finalised on Richard Branson's boat moored in Little Venice. [3] Previous editions of the NOW That’s What I Call Music! albums have featured various Eurovision artists, including Måneskin, Kalush Orchestra and Sam Ryder on edition 112, and notably Rosa Linn’s viral hit ‘SNAP’ on edition 113. In total, 5 Eurovision artists are featured on edition 115, and this should only increase in the years to come.