In 2018, Kellogg’s reduced sugar in Original Coco Pops by 40 per cent to help families make healthier choices in the morning³. This followed a reduction of 14 per cent in 2017, meaning Coco Pops now has half the sugar it did five years ago. The original variety, as well as this new limited edition, are non HFSS (non-high in fat salt sugar) cereals. The new cereal – which is free from artificial colours and flavours – will be available for one year only.

This new Coco Pops addition will especially delight those that have long been recommending eating the original variety with hazelnut milk-alternatives on social media. Sophie Daniels, brand manager at Kellogg’s says: “We are so excited to bring out a new limited edition Coco Pops flavour and we hope that kids and grown-ups alike enjoy it as much as we do. We know that our fans enjoy eating their Coco Pops with hazelnut milk-alternatives, so we’re hoping this new Hazelnut Choc flavour is a hit.’’ Kellogg’s Hazelnut Choc Flavour Coco Pops will be available in Asda and Iceland from this week and will roll out into all other major supermarkets over the month. Kellogg's Coco Pops Choc Hazelnut flavour cereal contains 30% less sugar on average than other chocolate flavoured toasted rice cereals* but still maintain a delicious chocolate hazelnut taste you that will add flavour to your breakfast Treat the family to the irresistibly chocolatey hazelnut taste of New Kellogg's Coco Pops Choc Hazelnut flavour cereal breakfast cereal. Our delicious Kellogg's Coco Pops Choc Hazelnut flavour cereal have 30% less sugar on average than other chocolate flavoured toasted rice cereals* but still maintain a delicious chocolate hazelnut taste you that will add flavour to your breakfast. Each bowl of Kellogg's Coco Pops Choc Hazelnut flavour cereal is enriched with 8 essential vitamins & minerals including B vitamins, iron and folic acid*, and best of all no artificial colours or sweeteners. Our Kellogg's Coco Pops Choc Hazelnut flavour cereal is a limited edition, so grab you and your family a box today. *30% less sugar on average than other chocolate flavoured toasted rice cereals. IRI UK 2020 **Source of vitamins B1, B2, B3, B6, B9 & B12 and iron. Vitamin B1 contributes to a normal energy yielding metabolism.Coco Pops just got a whole lot nuttier, as Kellogg’s has announced it is launching a NEW flavour of its much-loved chocolatey cereal. The year before, Sainsbury’s even created mince pie cereal, for those obsessed with Christmas all year round. In 2018, Kellogg’s reduced sugar in its original Coco Pops by 40%to help British consumers make healthier breakfast choices. The company claims that the new Hazelnut Choc Flavour Coco Pops contain 30% less sugar than other chocolate-flavoured toasted rice cereals. Sophie Daniels, brand manager at Kellogg’s, said: “We are so excited to bring out a new limited-edition Coco Pops flavour and we hope that kids and grown-ups alike enjoy it as much as we do”.

Coco Pops has such a magical way of transforming milk into a chocolatey swirl, and hazelnut flavour is a natural pairing with it so we can’t wait to hear what everyone thinks.’ The launch follows limited edition Strawberry & White Choc Flavour Coco Pops that landed on shelves last year, with shoppers buying over 4,000 boxes of the cereal every day in 2021². We are so excited to bring out a new limited edition Pops flavour and we hope that kids and grown-ups alike enjoy it as much as we do,” Kellogg’s brand manager Sophie Daniels said. less sugar on average than other chocolate flavoured toasted rice cereals. IRI UK 2021. www.cocopops.com With 30% less sugar than other chocolate flavoured cereals¹, the tasty new breakfast option will magically transform milk into a chocolatey hazelnut flavour. Kellogg’s Coco Pops experts have spent over a year at the business’ Manchester-based factory perfecting the new taste which combines cocoa with notes of hazelnut.From this week, cereal lovers will be able to get their hands on the new Hazelnut Choc Flavour Coco Pops in Asda and Iceland stores nationwide, landing in all other major supermarkets this month. The limited-edition cereal is on shelves for one year only. Kellogg's Coco Pops Choc Flavour Contains Iron, Vitamins B1, B2, B3, B6, B9 & B12**. Kellogg's Coco Pops Choc Hazelnut flavour cereal contains no artificial colours or sweeteners. Try our New Limited Edition Kellogg's Coco Pops Choc Hazelnut cereal while they're around. Source of Fibre. Suitable for Vegetarians. Halal - HFA Approved. Kosher - Manchester Beth Din, Kosher Parev. Coco Pops.