Here’s a little story from my world. This morning, I wanted to vent about Netflix and Prime – feeling like I wasn’t getting my money’s worth. But even in that tweet, I kept it aligned with my brand. It wasn’t just a rant; it was a reflection of my brand’s voice and values. That’s the key – staying true to your brand, even in 280 characters or less. Given its demographics, Facebook is one of the most effective platforms for insurance agents to find clients. Here are some great social media post ideas for insurance agents that you can use to engage your social audience successfully: 1. Create Video Content It is sometimes worth engaging in debate on social media because even if you can’t convince the person you’re debating with, there will be folk ‘observing’ who you may well influence. Just choose those debates wisely. Don’t debate anonymous accounts or people who are personalising the issues. But here’s the honest truth – my little shortcut? It actually made the journey longer. It’s like trying to run before you can walk. Sure, it feels like you’re speeding things up, but you’re missing out on those crucial steps – the insights, the challenges, the learning curves that shape your path to success.

People prefer to do business with people they know rather than with strangers. Hence, you must share personal content with your followers every now and then. You can even use the live streaming functions of a social platform to engage with your target audience as well. 2. Share Customer Testimonials Testimonials serve as free advertising for your business and are a perfect form of social proof that encourages potential clients to work with you. When you share testimonials on social media, your customers feel heard and appreciated, strengthening your relationship with them. Don’t just follow folk who agree with you. Make sure you also have in your timeline folk who see the world very differently. To stand out, it’s crucial to implement effective strategies; this is where social media marketing comes into the picture.

Are you aware that there are tools available to assist you in managing the social media presence of your business?

Analytics: SocialPilot gives you insights into the performance of your social media accounts. How does this help you? This information assists you in analyzing the results and making any necessary adjustments. The reality is that, as trustees, if we don’t engage we risk not promoting our cause, not modelling a better way of engaging and not keeping up with what others think, especially those who view things differently to us. And if we avoid those who think differently we lose the opportunity to understand why and to put across our alternative ways of thinking. Did a new employee join you? Are you offering a new policy or partnering with a new carrier? Share all the latest news on your social media channels! Take it from me, someone who tried to rewrite the rulebook – don’t. Find a mentor, someone who’s been there, done that, and can guide you. Don’t repeat my mistakes. Embrace the process, because that’s where the real magic happens. THE MYTH OF INSTANT SOCIAL MEDIA FAME If you’re not sure whether you should post something or not ask for a second opinion. I’m sure you have lots of communication/marketing professionals around you, and if not seek out a colleague who is an avid user.Our very first endevour however was not related to socials or ceilidhs, it was to take on a Monthly Christian Youth Rally held in Portadown Town Hall. This monthly meeting had commenced in September 2011 under the banner of Witness NI, which was an outreach group run by one of our founding members - Ian Morrow. This Christian Outreach work remains a key part of who we are to this day. Since then we have toured up and down the country providing over 1500 events to date, with locations ranging from Community, Church & Orange Halls, to Hotels, Tents & even Fields. Today, our entertainment takes the form of Traditional Social Games, Scottish & Irish Ceilidh Dances including all the well-known Line Dances. The range of events that this entertainment can be applied to are in the following headings;

Thinking about how Netflix & Prime bundle with Virgin and Prime Delivery. Smart, right? Feels like extra value, but would we stay without the bundles? It's a lesson in true value – not just in the bundle, but in the delivery. Is your brand consistently 'giving' to its audience? EMBRACING THE CHALLENGES FOR TRUE SUCCESS Remember, it’s not just about looking good – it’s about being good, being real, and delivering what your audience truly wants and needs. That’s where the real win is. In this guide, we’ll provide tips, ideas, and best practices on using social media for insurance agents so that you can gain more business and accelerate growth. Use social media as a platform to promote the charites you support. Show yourself up as an advocate for them. Re-post, like, comment, They’ll appreciate your support. Okay, let’s dive into something I bet you’ve heard a million times on social media: ‘How I gained a zillion followers overnight!’ Sounds dreamy, right? But let me tell you straight up – it’s mostly a fairy tale. And I get it, we all love a good ‘rags to riches’ story, but in the world of social media, it’s not that simple.For instance, you can talk about relevant industry news, share money-saving tips on a particular insurance policy, or simply highlight the benefits of a specific policy. In the end, ensure you create content that solves the problems and questions of your audience in an engaging, impactful way. Collaboration: SocialPilot enhances your team’s efficiency by enabling you to invite team members and clients to collaborate on specific accounts. Alignable allows insurance agents to showcase their expertise, participate in community discussions, and gain local visibility.