High Court Grants Breathing Space to Tree-Shaped Air Fresheners". Archived from the original on 2012-08-23 . Retrieved 2011-11-22. A little change for Magic Tree". CAT. 2011-08-25. Archived from the original on 2017-05-06 . Retrieved 2018-02-03. One of the most recognisable brands in the UK aftermarket, [Magic Tree's UK distributor has] announced that from this month the Magic Tree brand will change its name to Little Trees.

In December 2015, Car-Freshner sued Sun Cedar, a non-profit organization that aimed to provide gainful employment to the homeless and previously incarcerated, for producing tree-shaped air fresheners made of cedar wood. In September 2016, unable to cope with the growing legal costs, Sun Cedar filed for bankruptcy. [16] [17]Watson told us how Little Trees are constantly developing new fragrances to meet consumer needs – Relax and Pure Steel are two particularly popular new options, with “striking designs” designed to “appeal to consumers who need their car air freshener to look eye-catching as well as perform to the high standards expected of a LITTLE TREE air freshener.” We asked Watson what he feels the key to the Little Trees air freshener success is, and he told us that it's most certainly their "unflinching dedication to quality,” going on to say: “The product may look simple, but everything from the proprietary fragrances to the special pouch that seals in fragrance is subject to our rigorous quality assurance testing.” For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned.

Makers of Pine-Tree Deodorizers Allowed to Proceed With Lawsuit Against Getty Images" . Retrieved 2011-11-22. Areon Bulgaria Ltd - Perfumery and cosmetics". Kras.net. Archived from the original on 2012-04-26 . Retrieved 2012-04-14.The tree design was inspired by the time the inventor, Julius Sämann, spent in the forests of Canada, extracting essential oils. Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. Facing a trademark infringement lawsuit, Sun Cedar files for bankruptcy and closes its doors". LJWorld.com . Retrieved 27 October 2016. One tester described Golden State Delight as “overly ripe banana”, but it left everyone else confused as to what it was actually supposed to smell like. That’s not necessarily a bad thing, but our testers ranked this California Scents last, and by some distance. One said it was like a cheap whisky, another thought it was like rotting bubble gum, while other responses included petrol, and it made another tester cough.

Something Smells Off: Getty Images Sued Over Silhouette of Air Freshener". chillingeffects.org . Retrieved 2011-11-22. Through his hard work, the product was soon a major success in the United States, and he started exporting it around the world. In 2006, Car-Freshner won a suit against UK-based Tetrosyl Ltd for producing a tree-shaped air freshener that "included snow, flashing lights, the shape of a tub at the bottom". [9] [10]

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Greenbaum, Hilary; Rubinstein, Dana (March 2, 2012). "Who Made Those Little Trees Air Fresheners?". The New York Times Magazine. Oblon, Spivak Logs A Court Victory For Car-Freshner's "Little Trees"; Counterfeit Air Freshener Trees Turned Over For Destruction". Oblon.com. Archived from the original on 2013-11-02 . Retrieved 2011-11-22.

If a Tree Falls on a Corndog ... Austin novelty card company gets crushed by lawyers and money". Austin Chronicle . Retrieved 2011-11-22.The air fresheners are available around the world, from the beaches of Spain and Australia, to the taxis of New York and Rio de Janeiro. In the UK, previously they have been known as Magic Trees, and in parts of Europe it’s known as WUNDER-BAUM (Germany, Poland, Sweden, Norway, Finland) and ARBRE MAGIQUE (France, Spain, Italy), but the iconic tree shape and quality remain consistent. O'Connor, Deb (August 2005). "Little Trees: An American icon born and raised in Watertown" (PDF). Absolutely Business. pp.18–23. Archived from the original (PDF) on October 9, 2011 . Retrieved 29 Sep 2011. Watson remained tight-lipped, comparing the secrecy around the composition of the air fresheners to the recipe for Coca Cola. “The makeup of the Little Trees air fresheners is a closely guarded secret,” he said, assuring us that “…all the components of course are of the highest quality to ensure performance and safety.” 2013 was a record year for Little Trees