AND UNION Saturday lager - 330ml cans (6 pack)

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Others were the kind of town centre scuffles that have been happening since long before lager came on the scene, and will probably continue for as long as young men get bored, drunk and randy. At the same time lager’s image began to change in line with a general cultural shift which saw the first wave of ‘new man’-ism – only subtly sexist and knowing his way round an omelette pan – give way to the hairy-chested, unrepentant machismo of the 1970s. Instead of the Scandinavia of walnut coffee tables and Ibsen, lager adopted Viking imagery — Hagar the Horrible for Skol, Norseman from Vaux.

Nienaber said the national coaches have been hard at work with their planning for the international season where they will look to build on an encouraging 2022 season: “The coaches have hit the ground running this year and we’ll continue to put in the hard yards as we attempt to ensure that we leave no stone unturned before the World Cup. This will mark the first time since 2016 that the Boks host Australia in Pretoria, and the first time since 2013 that they take on Argentina in in Johannesburg, with South Africa having won both those fixtures, by 18-10 and 73-13 respectively.It is the image of lager, exuding its message, ‘Stay young; stay with the herd’, which is so malign. It is the content and colour of the product which allows it to be used this way – uniformly banal in taste and texture, and brewed as a lowest common denominator mass product. But then herds are all given the same feed… When the lager lad says that beer is an old man’s drink, the reply is to ask if they have ever thought of growing up?… Lager is a candle to the moth for these people. It lubricates the louts as they lurch to the football terraces…

The character referenced by Corbett, played by comedian and impressionist Harry Enfield and written by Paul Whitehouse and Charlie Higson, was the breakout hit from Saturday Live,the UK’s own short-lived answer to Saturday Night Live. It was a parody (rather snobbish with hindsight) of the vulgar nouveau riche – a charmless working class man with little education, no manners, and the frightfully vulgar habit of mentioning how much he had earned through the dreadfully menial business ofpainting and decorating. What the character captured, however, was the class confusion of the time, which meant that money and purchasing habits had ceased to be reliable barometers of social class. As one contemporary commentator put it, ‘all the surface indicators have gone to hell’. All three sides will enter the international spectacle in France among a handful of teams that will be considered potential contenders for the title, so we are expecting a thorough test throughout the campaign.” A second group of youths — those who stood around adding bulk to the intimidating mobs but simply watching while their harder peers actually put the boot in — were quite different: smarter, more articulate, actively pursuing careers, and sometimes even public school educated.South Africa will launch their Rugby World Cup title defence on Sunday, 10 September, against Scotland in Marseille, which will be followed by pool matches against Romania in Bordeaux (17 September), Ireland in Paris (23 September) and Tonga in Marseille (1 October). These Castle Lager Rugby Championship matches are going to be crucial as we look to get our Rugby World Cup season off to a good start and playing against New Zealand away and Australia and Argentina on the highveld will be ideal for our preparation. The problem for British brewers was that lager sophisticates were drinking imports. Ind Coope had a British lager in its roster, Graham’s, but it was Carlsberg that had the credibility. In 1959, though, Graham’s was relaunched and rebranded, as explained by Martyn Cornell in this 2012 blog post: What was really happening, we can see from 30 years on, is that a whole lot of unconnected social problems, most of which had nothing in particular to do with lager, were being lumped together. A similar pen portrait from The Times for 22 July 1981, of an 18-year-old east London skinhead called John O’Leary, mentions his habit of drinking lager from the can in the very first line. When England football fans returned home after an outbreak of violence at a match in Copenhagen in September 1982 journalists felt the need to mention that they arrived at Heathrow ‘drinking lager from cans’. Lager’s symbolism had become potent, the mere word a shortcut for a certain type of troubled, troublesome youth.

Let us be clear what we are referring to. We’re talking about gangs of hundreds of drunken white youths, often wielding knives and machetes, rampaging through otherwise peaceful towns and deliberately seeking battle with the police. Lager was chic. Lager was beer’s answer to Swedish cutlery, Danish chairs, and Italian scooters. There was no suggestion of soot or grit in lager, which spoke of clean living and the cool grey north. Lager was smart. And so were lager drinkers. But this moment passed. Woking, one of the towns worst hit by town centre mass scrapping during 1987, declared the problem solved in early 1989. SA Rugby Director of Rugby Rassie Erasmus added that the match against the Pumas in Argentina ties in nicely with their RWC preparations: “Playing against Argentina in South America is unique as they have a very passionate home crowd that brings the best out of their team, so that environment will serve as good preparation for our team with an eye on the Rugby World Cup, especially after getting a taste of the atmosphere we can expect at the international extravaganza in our match against France in Marseille last November.”And of course others with their own agendas leapt on the bandwagon. Anti-drink campaigners, for example, saw an opportunity to protest newly extended pub opening hours, to call for tighter restrictions on pubs, and to argue for regulation of alcohol advertising.

One so-called ‘lager lout’ riot, for example, actually involved 600 middle-aged line dancers scrapping with local gypsies in the foyer of a village hall. Previously placid towns, villages and suburbs up and down the country were suddenly awash with mob violence – the kind of thing people expected in forsaken inner cities but which seemed newly terrifying as it spread to provincial market squares and high streets.

Reflecting on moral panics and the need for scapegoats in government and the media as we worked on this piece we got an uneasy feeling. Surely craft beer will get its turn in the doghouse, won’t it? There is, after all, a cycle new beer styles or market segments seem to go through: They must take a lot of blame for the promotion of lager and its violent consequences… My argument is not with lager itself, but with the big boys who are marketing ruthlessly to the wrong people… You can make even more [money] if you convince boys that drinking 10 pints makes them even more macho, but this results in the violence we have seen in the shires.