Incorporating a hair mask into your routine can work wonders, especially if you struggle with dryness, split ends, density or chemical damage," says Fowler. "Regular use can help revive your hairs natural vibrancy and restore its strength." Hair routine: I wash it every 3-4 days with an anti-dandruff shampoo, then follow up with literally any conditioner, then with Aveda Damage Remedy Hair Repair before blow drying. How to use it?: You’re supposed to put the mask on clean, dry hair and leave it to work in for 10 minutes before rinsing it off. Alternatively you can use the mask as an overnight treatment if your hair is looking really dry. After the first wash: I had such high hopes. Surely this could make my hair silky smooth? Nope. No difference. Literally the same. It felt "coated" when it was wet but dried to the same texture.

Thoughts after one wash: I loved this immediately. I used it instead of my conditioner as instructed, and I could already feel the massive difference in quality. Normally when I wash out my conditioner my hair barely feels any softer, but with this, the silkiness remained. When my hair dried naturally it honestly looked like it had been blow-dried, the product seemed to have smoothed out the dry areas in my hair, yet added separation to my layers! This elasticity-boosting, gloss-giving, strengthening treatment transforms stressed neglected hair. Unlike your average hair mask, it's designed to be used before shampooing, which means even fine hair can lap up all of the nourishment without being weighed down by rich conditioners. It also means it takes a little more time than some others on this list, so reserve it for days you're planning a full pampering routine. It was originally created for Audrey Hepburn, whose hair had been damaged by relentless styling and colouring. Thoughts after the second wash: Even more in love with this! In the photo this is actually my hair BEFORE I started styling it (I was going out so wanted to curl it) and as you can see it again has that same freshly blow-dried look, except maybe it's a bit shinier than last time?

12-14”

After the first wash: To be honest, I’m a creature of habit. If something isn’t broke, I rarely fix it. But, on this occasion, it was broke. My hair was uncharacteristically dry and brittle and my usual tight and coily curl pattern had become somewhat loose and lifeless. I was excited to try Coco & Eve’s masque and was sold on its “nourishing” promise from the offset. After the first wash, my hair felt soft and moisturised. I received comments from my family and colleagues about how “juicy” my curls looked!

You absolutely don't need to add a hair mask into your routine if you feel like your hair is healthy but it won't hurt as it will only benefit your strands. Rinse thoroughly with lukewarm or cool water. Never hot or cold. Hot will strip the moisture from your hair and too cold won't allow for hair to be rinsed thoroughly. Once the mask is rinsed well you can always to a cold shot of water then. How are the best hair masks different to conditioners?

Milk + Blush

verifyErrors }}{{ message }}{{ /verifyErrors }}{{ Hair routine: I wash my hair three times a week using... pretty much whatever shampoo is in sight. I'm very consistent with my conditioner though (because I love my standard coconut conditioner). I often blow dry my hair when I'm in a rush, but on weekends, I simply let it air dry.

Thoughts after one wash: I was kinda sad because I had really high expectations following the opinions of some of my co-workers. It wasn't terrible but it just felt like a regular hair mask. My hair does look softer in the picture but in person it felt a little greasy... It did smell nice though, so I guess that's a plus! It was a little hard to wash out since it was quite slippery. Coco & Eve rightly gained a cult following on social media for transforming stressed-out strands with their conditioning { hair mask}. Now, the brand boasts a range of must-have treatments for your hair, body and skin. Powered by raw virgin coconuts and a whole host of other tropical ingredients, they’re not only gorgeous to use, but also deliver miraculous results. Hair routine: I usually wash my hair about twice a week, using dry shampoo in between. I don't really use any fancy products, just your regular high street haircare, and I usually leave my hair to dry naturally. If I style it, it's usually with a curling tong, but that's probably only a couple of times a month. Leave for the recommended amount of time - read the treatment guidelines to get the most out of your mask. Some need longer than others, and some are a pre-shampoo treatment.

How we tested

Thoughts after first wash: It definitely left my curls noticeably shinier, but I’m mostly impressed with how much it cut down my overall routine. After using the mask I spent about 5 minutes finger detangling — it literally melted away my knots! Such a huge difference! I didn’t have to use as much of this as I do with my normal deep conditioner, and it gave my hair a really mild, pleasant scent. There’s a reason the brand has so many award-winning formulas. Coco & Eve scour the globe to source the finest natural botanicals, and team these with laboratory-made ingredients. Each formulation is free from sulfates, parabens, phthalates and other nasties, so you can trust Coco & Eve to be gentle on your hair and skin To begin double cleanse your hair, the first shampoo will remove product, pollution or sebum buildup and the second will deliver the benefits of your shampoo leaving it ready for your mask.