Hot on the heels of their Firming Booster Serum, Boots are launching the latest edition to their No.7 franchise today. And with 29,000 names on the waiting list this is looking like another success for the best selling brand. This neutralizing effect and the cooling massaging applicator instantly improves dark circle appearance. Many correctors have green and purple undertones, which are great for covering up blemishes and redness, but they do little for concealing dark circles (unless they have red undertones). “Green is used to neutralize red, making it great for covering up acne flare-ups, sunburns, and rosacea,” says La Banco. If you’re specifically looking to cover dark circles, you should instead choose color correctors in shades of red, pink, orange, or yellow, as these will help balance out the blue hue of under-eye circles. “Yellow is a super versatile concealer color that brightens sallowness. It cancels out purple tones, like veins or bruises, while still neutralizing mild to moderate redness,” adds La Banco.

Just like a concealer, you'll want to make sure your color corrector can hold up for the entire day. The product should not only keep discoloration at bay for however long you intend on wearing it, but a good corrector will also last consistency-wise and prevent makeup from creasing or drying out throughout the day. Look for a product that is resistant to common makeup woes, like sweat and humidity, like the Bobbi Brown Under Eye Corrector Your Questions, Answered What does a color corrector do? Not only did this product come with four colors to mix-and-match, but also a small flat brush to apply it. The compact size of the kit would be easy to throw into a makeup bag for travel. The formula didn't smudge and stayed in place all day. While it did diminish our dark circles, it didn't cover them completely—even with concealer over the top. We do wish this product was more pigmented to give us the result we wanted. Essentially, a color corrector is similar to a primer in that it sits under makeup to prep the skin for more product. It neutralizes unwanted tones, like dark circles or redness, so that your concealer doesn't have to do as much work. Color correctors are a great step to add into your makeup routine if you are struggling with complexion concerns, such as dark under-eye circles, redness, dullness, or hyperpigmentation. “They provide that extra pop of brightness and coverage when used right before your normal concealer,” La Banco says. They also provide a good base for the rest of your makeup, hydrating your skin and illuminating your under-eyes.Like this article? Sign up to our newsletter to get more articles like this delivered straight to your inbox. It creates a noticeable difference in covering dark circles and brightening the under-eye area compared to merely using concealer, reducing any “ashy” tones, according to the tester. Buildable coverage makes layering products for the perfect color match and natural finish seamless and convenient. While we love the hybrid formula, it can feel oily on some skin types — particularly if you have oily skin.

An impressive 80% of women who tried the Dark Circle Corrector said they saw a visible reduction in the appearance of their dark circles in just a week, so we're hardly surprised so many shoppers wanted to get their hands on it. This multi-shade palette offers more than just under-eye coverage. If you’re looking for something to merely cover dark circles, save your money with a simpler product.But the long term benefits are certainly something to pay attention to. One shopper said the product made a difference on their skin within three days, while even more have commented on how good the cooling applicator feels.

As you will be well aware nothing creates a buzz quite like a new No7 beauty launch. The Firming Booster serum, which launched in April, amassed a 37,000 waiting list and sold at a rate of one every four seconds when it finally landed in store.Our active complex includes Hyaluronic Acid to help visibly plump skin, soothing Algae Extract and our lightening technology to target the three causes of dark circles so skin appears: