Enhanced overall performance by improving ball speed, increase in distance through the bag and an improved softer feel for more responsiveness off the club (particularly the shorter clubs and putter). Company number: 1394141; Registered office: Media House, Peterborough Business Park, Lynch Wood, Peterborough PE2 6EA and H Bauer Publishing, The SD-X1 Pro X1 is optimised for a lower, tour-preferred flight and maximum driver distance. Players who choose it are likely to low handicap or stronger swingers looking for maximum distance off the tee. As we all know everyone's swing is different so robot testing will only off suggestions for a 'robotic swing'. Since we can't all swing it like Adam Scott, it's best to try several out – there will be a Seed for your game.

USGA & R&A test results show this to be the longest Seed we've ever produced, maxing out at 306 yards.

£20

Dean worked for several well known golf brands all over the world. He started out with smaller, independent companies before working for larger, global brands. Getting behind the curtain and seeing how the big guys operate was a revelation.

Premium tour grade golf balls were expensive, and the choice was often overwhelming and confusing. Which ball was best? It was hard to say. The guys had tired of all the “longest / straightest / best on tour” marketing hype from the big brands. And as one commented after a particularly rough day, 'losing expensive balls isn't fun'.We’ve said it a million times, but right now there couldn’t be a better time to commit to using the same ball every time you play. It gives consistency and similar results, which for most club golfers would be a decent step forward from using the different balls they find. DTC brands often offer discounts when you buy more, so if you can invest in five dozen for the year, it means you’ll get the best possible price, too. Can you tell the difference between the balls? It means giving regular golfers the option to play with high performing equipment for less money. It means giving golfers a better product, and a better way to buy. It also means no marketing hype, no crazy performance claims and no expensive celebrity endorsements. The large jumps in performance gains you saw 5 or 10 years ago aren’t really there anymore. Product design is now more evolution than revolution, meaning expensive technology is often developed that doesn't improve performance for the regular golfer. That adds to the retail price, yet the acceptance of e-commerce and the rise of the subscription economy allows a small company like Seed a chance to change the game.