instax mini 12 camera, LILAC PURPLE

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The off-center viewfinder can also make light flares an issue when shooting towards the sun. What might seem well-composed can actually have direct sunlight hitting the lens. For a secure hold and to avoid obstructing those light sensors, we found placing both hands on the underside of the camera the most comfortable. However, there is no really intuitive way to hold the camera properly in landscape format. The front grip is narrower, and there's now a ridged thumb grip on the rear for easier one-handed use. Beyond the lens barrel release, which also acts as a power on switch for the built-in flash, the only other button is the shutter release. It’s a shame to think that I can't really use the Instax Mini 12 to its best potential when the sun is out, and improvements here would top my wish list for a successor that we might reasonably expect to land in 2026. Solutions like our INSTAX UP! App keep our consumers connected, engaged, and informed,” said Ashley Reeder Morgan, vice president, Consumer Marketing, FUJIFILM North America Corporation. “INSTAX UP! will enable our users to organize, archive, and share their INSTAX photos with ease, helping preserve their special memories and inspiring them to create more.” Colors, Pricing, and Availability

VALHALLA, N.Y., March 2, 2023 – FUJIFILM North America Corporation, Imaging Division, announced today the introduction of its INSTAX MINI 12 Instant Camera (MINI 12). Following in the footsteps of the popular INSTAX MINI 11™ Instant Camera (MINI 11) launched in 2020, MINI 12 brings a new look and enhanced features for instant photographers, including parallax correction capabilities, automatic flash control, and a convenient multi-function twist lens. Coming soon, INSTAX users will be able to use the INSTAX UP! App to stay informed about the latest INSTAX updates, tips, and other creative content.Even so, the Fujifilm Instax Mini 12 is undeniably a camera that's both fun to look at and fun to use, delivering a satisfyingly analog experience in a mostly digital world with a minimum of fuss. The camera now has auto flash exposure, but I should stress that the flash still fires for every single picture. The theory is that the power of the flash is adjusted depending on what the camera sees, within the 0.3m to 2.7m range. Import photos from other INSTAX Apps (the INSTAX MINI LINK App or the INSTAX LINK WIDE App, for instance) into the INSTAX Up! App

This field of view is similar to that of the main camera on a smartphone – it’s a little closer to the ‘classic’ 35mm focal length – and in selfie mode at arm's length you can fit yourself and a couple of other people in the picture, with a small mirror next to the lens giving you a rough idea of what the camera sees. For the most accurate framing, the 'O' seen in the middle through the viewfinder should be positioned slightly up and to the right of centre to your subject. If you switch to landscape format with the flash still on top, then the 'O' should be slightly to the upper left of centre. Those three key improvements alone are enough to elevate the Instax Mini 12 above its predecessor and cement Fujfilm's position as the go to choice for instant photography newcomers. Those can appear far more dream-like, while Instax appears more natural. Darker scenes and shadows appear much more dramatic than real life, though. The super bubbly INSTAX mini 12 is bursting with joy, creativity, and colour. Not only is this iconic instant camera available in five eye- poppingly pleasing tones – Pastel Blue, Mint Green, Blossom Pink, Lilac Purple and Clay White – it’s fully loaded with easy-to-use modes and controls.There's no way to disable the flash, no self timer, and no tripod thread on the bottom. This is about as simple as instant cameras get.

With a subject that's around a metre away, you'll be able to include a good amount of surroundings in the shot. For a selfie from around 0.4m, you can comfortably fit in two people, but if anyone else jumps in it's a real squeeze. We also enjoyed the simpler operation afforded by the twisting lens mechanism, which makes turning the camera on, off and setting it to close-up mode more intuitive than before. I did find that, despite the automatic flash setting, the camera often struggled to focus in low light. This was especially apparent in scenes that had some depth to them where the flash would illuminate the closest object, as well as in close-ups. Another addition is parallax correction. Put simply, parallax correction improves the accuracy of the viewfinder, so that what you see through the viewfinder is the composition you get in your print. That is, if you can get a clear view through the viewfinder in the first place – you need to really press your eye in close.You'll notice that the lens is labelled with a 60mm focal length, which in this format translates to around 35mm - that's a moderately wide angle of view. You get one colour-matching accessory supplied with the camera, in our case a mint green wrist strap. On the lens itself is a small mirror that can be used as a guide for selfies. This selfie mirror is a surprisingly helpful aid, but again because of the lens position you'll consciously need to tweak of angle of the camera to frame yourself in the centre. And with the camera turned on you, those tweaks are reversed as you look at the camera. Fujifilm have greatly improved the accuracy for close up subjects, though. Now when you select the Close-up mode, your main subject will be right The Instax Mini 12 is Fujifilm's new entry-level model in its extensive range of instant photography cameras, replacing the three-year-old Instax Mini 11.