The innovation is creating lots of excitement in the Home Care business, with major retailers viewing Powergems as a way to revolutionise their laundry portfolio. Talking to European Supermarket Magazine ( ESM), Ian Bell from market research provider Euromonitor International, said the laundry detergent market has been in need of innovation: An apple, herbal scent. It is used in fruity and citrus fragrances for its light apple, pear aroma.

I love that Powergems unique gem formula uses fewer chemicals per wash and contains only active ingredients, to ensure it is twice as concentrated as Persil’s current powder format. As a result, we will be able to use less product to get brilliant results. Powergems offer a completely new format with the triple power to clean, freshen and care in one – the three benefits consumers look for most in a laundry product. There is an inner childproof cap that fits really securely meaning that I do not have to keep it out of the kids reach. It has given us a pot that has enabled us to invest in initiatives," he said, referring to the 18 million euro splashout on Powergems, which covered things like a new line at its Warrington factory and new technology that allows fragrance molecules to cling to fabric throughout the wash. A powdery and floral violet scent with orris facets. It gives a violet and powdery effect in a variety of fragrances.A red apple, rose scent with tones of saffron. This ingredient has a complex smell which blends very well with all fragrances. A new breakthrough detergent, Persil Powergems boasts triple power to not only remove stains, but also care for and freshen your clothes. From Persil's range of washing powder, washing liquid and washing capsules, comes this new laundry detergent.

A warm, powdery, rich note which gives an elegant touch to various kinds of notes in fragrances. Its main use is in musky, ambery, woody, oriental, chypre and fougere fragrances. It also adds richness to floral, fruity, citrus and green notes. Alpha-Cyclohexylidene BenzeneacetonitrileTeach the children and your partner how to do the laundry – This was a life changer for me. Now I just have to say can you pop the washing on and either the boys or MadDad will do it. You do not have to do everything and delegating is a great thing.