After pausing its operations in Russia, due to Russia's invasion of Ukraine in 2022, Pernod Ricard resumed the export of Absolut Vodka in April 2023, leading to much criticism in Sweden. As a result, Absolut decided to once again stop its operations in Russia. [32] See also [ edit ] S.A, Telewizja Polska. "Sweden: Absolut Vodka producer resumes exports to Russia". tvpworld.com . Retrieved 2023-04-14. In 2008, an advertisement placed in Mexican publications and on Mexican billboards featured a map of the U.S. and Mexico with the boundaries between the two as they were prior to the 1836 Texas Revolution and the Mexican–American War. Media outlets reported on some American consumers' reactions at the advert's perceived insensitivity to immigration issues. [18] [19] [20] [21]

L.O. Smith - the man on the seal of the Absolut bottles - L.O. Smith". Losmith.se. 1913-12-11 . Retrieved 2020-03-14.In 2007, Absolut introduced its new global campaign, "In An Absolut World", [16] [17] created by TBWA/Chiat/Day.

Absolut Vodka is a brand of vodka, produced near Åhus, in southern Sweden. Absolut is a part of the French group Pernod Ricard. Pernod Ricard bought Absolut for €5.63 billion in 2008 from the Swedish state. Absolut is one of the largest brands of spirits in the world (after Smirnoff, Bacardi) and is sold in 126 countries. Absolut Vodka - Absolut Creative Competition Winner". Absolut.com. Archived from the original on 2019-10-11 . Retrieved 2020-03-14. The Brännvinskungen story of LO Smith, Pelle Berglund, 2017, The publishing house Business History. Absolut Launches Global 'Transform Today' Campaign 09/16/2013". Mediapost.com . Retrieved 2020-03-14. a b Sandomir, Richard (2019-05-10). "Michel Roux, Whose Vodka Success Was Absolut, Is Dead at 78". The New York Times. ISSN 0362-4331 . Retrieved 2019-05-13.

Song of the Day: Lenny Kravitz "Breathe" (Eric Roberson Remix)". DJ D-Mac & Associates. 31 August 2018 . Retrieved 2 July 2021.

In 2013, Absolut launched the Global 'Transform Today' Campaign by the creative agency, Sid Lee. The creative features four artists. Sid Lee recruited four international emerging artists to inspire younger generations. French artist, director and musician Woodkid, American digital media artist Aaron Koblin, fashion designer Yiqing Yin and Brazilian graphic novel artists Rafael Grampa is featured. [27] [28] [29] Absolut's Robo Greyhound-Driven Video Extravaganza". Fastcompany.com. 13 March 2012 . Retrieved 2020-03-14. In the early 1980s in New York, Absolut Vodka was popular among the creative community. Absolut's first advertising campaign was created by TBWA for the brand's U.S. Importer, Crillon Importers, Ltd. In 2010 Absolut collaborated with Spike Jonze to create a short film entitled I’m here. [24] The short film was screened at festivals such as Sundance Film Festival and Berlin Film Festival.

Absolut responded that the adverts were purely whimsical, with no political or nationalist agenda, but its critics were adamant. Absolut later issued a public apology and withdrew the advert. [22] Absolut Vodka/Swedish House Mafia – Greyhound | This is not Advertising". Thisisnotadvertising.wordpress.com. 2012-03-23 . Retrieved 2020-03-14.