Life's about more than having the latest technology. It’s about the experiences technology creates. From TVs and refrigerators to laptops and computer monitors, LG UK delivers home electronics that let you embrace life and prepare you for its greatest moments.

That’s exactly what we’ve got. Compared with its predecessor, the CX offers more dark detail, richer colours and better motion and, when added to an already exemplary performance, that makes for an astonishingly capable all-round performer.

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The key picture presets here are Standard, Vivid, and Cinema Home. All three impress. There’s also a dedicated Filmmaker Mode, regular Cinema, Eco, plus some ISF settings – Expert (Bright Room) and Expert (Dark Room). I can’t believe the LG OLED55CX does not have BBC iPlayer - possibly now the most popular BBC channels in the UK and I certainly wouldn’t buy it knowing it needs an external streamer box to receive BBC iPlayer. Having won over home cinema fans with its OLEDs, LG has its sights set on wooing gamers even more than previous models. The C1 has support for VRR (Variable Refresh Rate), NVIDIA G-Sync, and AMD FreeSync, as well as ALLM (Auto Low Latency Mode). There’s also eARC, for routing sound out of the screen into one of the best soundbars– although bear in mind that the low stand means there's little scope to sit a soundbar in front of the panel without obscuring the screen. This TV has the Google Assistant and Alexa built in, so you can get answers to questions while you're watching TV, and control compatible smart home devices. Image gradations are effortless, thanks to improvements in dynamic tone mapping. We spotted fewer errant halos around high contrast highlights. Pictures look smoother, almost photographic. You stare into its images, rather than look at them.Steveykay said:I can’t believe the LG OLED55CX does not have BBC iPlayer - possibly now the most popular BBC channels in the UK and I certainly wouldn’t buy it knowing it needs an external streamer box to receive BBC iPlayer.For me (and a lot of tv watchers) it’s irrelevant I watch 99% of my tv via Sky which has all of the Apps. Also, the Freeview hub is on channel 100 of freeview and collects on demand shows and players. What happens if you view channel 100 on this TV?

LG has also clearly done some work on its motion processing for 2020, and while it’s still a touch behind Sony, the CX and its siblings do a good job of sharpening and smoothing motion without making it look unnatural. Percentage luminance drop at 35 degree horizontal angle from the centre of the screen with 100% white output While Dolby Vision IQ has won us round somewhat, the same cannot be said of Filmmaker Mode, another new feature for LG’s 2020 OLEDs. This is a UHD Alliance-approved picture preset that’s supposed to deliver the picture precisely as intended, but it isn’t metadata-led or tailored to the specific content being played. In fact, here it’s just a blanket set of picture settings that’s practically identical to those of the Cinema preset, and the result is a very dull picture. And if you’re looking to elevate your viewing experience with cable management, then why not take a look at our wall mounts and TV stands. Google Assistant: Ask your TV questions about what you’re watching and find new content using Google voice search.There are many more OLEDs to test before we proclaim our 2020 Award-winner, but LG’s CX is very much in the box seat. This year’s C-class model is the CX, here reviewed in 55in OLED55CX guise. We’ve already tested and loved it at the new 48in size, but is it similarly superb at this more cinematic scale? It certainly is. Pricing Standard is the go-to recommendation for most content, and works fine with studio broadcasts and sports coverage, but Vivid, often reviled because of its heavy saturation, is a real crowdpleaser too, particularly with superhero movies that use a denuded colour palette and animations designed to pop. John Lewis plc, registered office: 171 Victoria Street, London SW1E 5NN. Authorised and regulated by the Financial Conduct Authority (Register no. 724309) for the purpose of introducing the credit provided by Creation Consumer Finance Ltd, registered office: Wellington Buildings, 2-4 Wellington Street, Belfast BT1 6HT. The C1 features LG's innovative OLED technology, with Dolby Vision IQ and Dolby Atmos sound, for a supremely cinematic experience. It's powered by the a9 Gen4 AI processor, producing an always-optimised 4K HDR picture. Use LG's award-winning webOS smart platform to stream shows from such apps as Netflix and Prime Video*, and you can interact by voice with both the Google Assistant and Alexa built in.