Pepper Potts is an employee of Stark Industries that Tony Stark promoted to his executive assistant. As he had little interest in running the business, much of the management was handled by her. [135] When Stark became Iron Man and began taking responsibility for his company, she taught him how to manage the business. [65] When Potts is injured by an explosion and receives a heart injury similar to Iron Man's, he installs the arc reactor technology in her. [136] She eventually becomes the CEO of Stark Industries. [137] Iron Man built her a set of armor in secret, and after finding it she became the superhero Rescue. [138] McGuire, Liam (July 5, 2021). "Stan Lee Admitted He Created Iron Man to be Completely Unlikable". ScreenRant . Retrieved September 4, 2023. When the Ultimate Marvel imprint was created with reimagined versions of Marvel's characters, an alternate Iron Man appeared in 2002 with the Ultimates, the imprint's adaptation of The Avengers. [50] A five issue limited series, Ultimate Iron Man, was released featuring this character in 2005. [51] Stark Industries was founded by Howard Stark in 1939, a great pioneer in different types of technology and constantly assisted the United States Armed Forces with different and innovative weapons, helping the government to develop the Project Rebirth in the 1940s. Lussier, Germain (March 14, 2014). "Exclusive: Tony Stark's Avengers Tower Debuts As Easter Egg In 'Captain America: The Winter Soldier' ". /Film . Retrieved March 14, 2014.

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Left alone, Stark noticed the scale model of the Stark Expo, described by his father as his life's work, and realized that there was something hidden in the structure of the scale model.Hogan, Jon (2009). "The Comic Book as Symbolic Environment: The Case of Iron Man". ETC: A Review of General Semantics. 66 (2): 199–214. ISSN 0014-164X. JSTOR 42578930. The Avengers Tower appears in Lego Marvel's Avengers as a landmark and serves a hub to explore inside. Avina, Anthony (2019-09-06). "10 Most Iconic Superhero Hideouts In Marvel Comics, Ranked". Comic Book Resources . Retrieved 2023-01-09. Growing opposition to the American involvement in Vietnam prompted a shift in Iron Man's characterization at this time as part of a larger push by Marvel to be more apolitical. [4] [17] Lee shifted the focus of Iron Man stories to espionage and domestic crime, incorporating the intelligence agency S.H.I.E.L.D. into these stories. They also incorporated the villains of other Marvel heroes, avoiding Iron Man's primarily communist rogues' gallery. Some of Iron Man's villains were given new motivations without their communist allegiances. [18]

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Brian Michael Bendis( w),Jim Cheung( p),Livesay( i)."New Avengers Disassembled" New Avengers,no.25(December 2006).Marvel Comics. Tony Stark inherited his family's business, Stark Industries, after his parents were killed in a car crash. [65] Developing equipment for the U.S. military, he travels to a war zone to conduct a weapons test when he triggers a booby trap. His heart is critically injured by shrapnel, and he is captured by the communist Wong-Chu, who demands that Stark build him a weapon. Stark instead builds a suit of armor that sustains his heart, becoming Iron Man. [15] [5] The war zone that Stark visits has been changed multiple times by different writers to correspond with the character's age, which is explained by a "sliding scale of continuity" in which the timing of significant events in the world of Marvel may change. For the first decades of Iron Man's publication history, the conflict is the Vietnam War. [66] This was changed retroactively in the 1990s to an unnamed Southeast Asian country, [67] and a conflict in the fictional country of Siancong was eventually established to justify the inconsistency. [68] In Spider-Man: Far From Home, the Tower, now newly redesigned (with a hole in the middle as a terrace), is seen when Parker swings past it. [26] Killian continued explaining the potential of Extremis, however, Potts also believed it could be easily transformed into weapons such as enhanced soldiers or private armies, something that Stark would not approve. Killian revealed that he invited Stark to join A.I.M., and he was waiting that now that Potts was the new CEO, he hoped she would help him, but Potts refused even though she would like him. This Article is part of the Marvel Cinematic Universe (Earth-199999) - the universe that takes place within the MCU franchise. It is therefore regarded as Official and Canon Content, and is connected to all other MCU related subjects.Patchett, Brian (July 17, 2019). "How Much Robert Downey Jr. Was Paid For Each of His MCU Films". CBR . Retrieved September 3, 2023.

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Wright, Bradford W. (2001). Comic Book Nation: The Transformation of Youth Culture in America. JHU Press. ISBN 978-0-8018-6514-5. During the events of the Fear Itself storyline, Thing acquired a hammer. This transformed him into a being with Asgardian-like power called Angir: Breaker of Souls. Red Hulk started to fight him to protect the innocents, but got batted away by Thing. Red Hulk survived though and to try and remedy it, Thing tossed his hammer through Avengers Tower, bringing it down onto Red Hulk. [8] Staley, Brandon (July 7, 2017). "Marvel Legacy's Invincible Iron Man Sees the Return of Tony Stark". CBR . Retrieved September 4, 2023.When Marvel's distributor allowed them more monthly releases, The Avengers was developed as a new comic book series. [11] Iron Man was one of the five characters that formed the titular superhero team. [12] By 1965, the difficulty of maintaining continuity between The Avengers with heroes' solo comics prompted Lee to write the original cast out of The Avengers, including Iron Man. [13] The armor was gray in its first appearance, but Iron Man gave it gold plating in the subsequent issue, and a few issues thereafter it was replaced by the red and gold look that the character became identified with. [128] The character constantly seeks to develop newer, more advanced variations on the armor, and he frequently designs specialized models for specific purposes. [129] These include the space armor, the stealth armor, and the deep sea armor, [130] as well as the Hulkbuster armor to engage in combat with the Hulk. [129] Developments in the armor's design often reflect real world advances in technology as well as trends in science fiction. [131] The use of a technological suit of armor has allowed artists to frequently make changes to the character's appearance without controversy. [111]