Delphine Consigny, Marketing Director at Maybelline UK, revealed that the aim of the video was to create a disruptive marketing campaign that would highlight their mascara. The response in the comments section has been overwhelmingly positive, with people expressing their interest in purchasing the product and praising the marketing team for their creativity. Lauren Chapman, who is also part of Maybelline’s marketing team, explains how the idea came to life and that they “ were not expecting it to blow up like it did”. You don't have permission to access "http://www.superdrug.com/make-up/maybelline/b/412020" on this server. That’s the beauty of Vinyl Ink, and one of the main reasons as to why I’ve been able to convert all my friends onto it too; you can put it on, wait for it to dry and then completely forget about it. Are you new to the world of foundation or have you never felt like you've found an ideal shade match? Not to worry -- we can still help!

Super Stay Vinyl Ink Long-Wear Liquid Lipstick - Maybelline

Maybelline’s SuperStay Vinyl Ink currently comes in 18 shades, from deep pinks to brownish nudes and bright reds.Sephora— 20% off for Rouges w/code TIMETOSAVE (15% for VIBs / 10% off for Insiders starting 10/31), ends 11/06. Shake for at least 5 seconds before applying. Apply as you normally would to clean, dry lips and let fully dry. The objective was to create a fun and entertaining digital asset that would emphasise Britain’s No.1 Mascara. The success of the video exceeded their expectations, with viewers astounded by its artificial nature and labelling it as “genius marketing.” You may have already seen Maybelline London’s viral video featuring a London tube having “rubber lashes” on and putting on Maybelline’s Lash Sensational Sky High mascara. Don’t worry I fell for it too! Readers often ask me what are my absolute, all-time favorites, and now you can find my current and long-time favorites all in one place!

Maybelline Captivated Super Stay Vinyl Ink Liquid Lipcolor

The intention behind the video was to make viewers question whether the spectacle was genuine or fabricated, and it seems that many were convinced by the realistic portrayal. Maybelline collaborated with video artist Ian Padgham from California to produce the content. Fan fact – the artist created more content like this that wasn’t selected. See more of his astonishing CGI work here.Build your own palette, create a color combination, or discover look ideas to try. Create a Color Story G890207 - INGREDIENTS: ISODODECANE • DIMETHICONE • TRIMETHYLSILOXYSILICATE • POLYMETHYLSILSESQUIOXANE/TRIMETHYLSILOXYSILICATE • POLYPROPYLSILSESQUIOXANE • C30-45 ALKYLDIMETHYLSILYL POLYPROPYLSILSESQUIOXANE • TRIMETHYLSILOXYPHENYL DIMETHICONE • TRIMETHYL PENTAPHENYL TRISILOXANE • BIS-STEARYL DIMETHICONE • DIMETHICONOL •TRIHYDROXYSTEARIN • PHENOXYETHANOL • ALUMINA • ETHYLHEXYLGLYCERIN • TOCOPHERYL ACETATE • TRIETHOXYCAPRYLYLSILANE • LIMONENE • ISOPROPYL PALMITATE • ISOPROPYL MYRISTATE • SILICA • BENZYL BENZOATE • BENZYL ALCOHOL • CITRONELLOL • LINALOOL • ALOE BARBADENSIS LEAF EXTRACT • TOCOPHEROL • PARFUM / FRAGRANCE ● [+/- MAY CONTAIN: CI 77891 / TITANIUM DIOXIDE • CI 15850 / RED 7 • CI 77491, CI 77492, CI 77499 / IRON OXIDES • CI 45410 / RED 28 LAKE • CI 45380 / RED 22 LAKE • CI 15985 / YELLOW 6 LAKE • CI 19140 / YELLOW 5 LAKE • CI 17200 / RED 33 LAKE • CI 15850 / RED 6 • CI 77742 / MANGANESE VIOLET • CI 42090 / BLUE 1 LAKE]. (F.I.L. Y286300/1). Maybelline’s SuperStay Vinyl Ink just added an extra eight nude hues to its lineup, including ‘Peppy,’‘Captivated,’‘Extra’ and ‘Fearless,’ bringing the total shade range to 18. These range from warm, reddy hues to light, peachy pinks.