Combining eye-catching bottle designs with a bang on-trend taste profile, Jam Shed Sparkling is set to drive awarenss and engagement across the brand’s hugely successful current jammy range. With younger consumers currently driving the post-covid recovery in sparkling wine overall, rosé plays a central role due to its sweeter taste appealing to these audiences. Jam Shed’s core audience already know and trust the sweet taste of the jammy red, and Jam Shed Rosé now offers retailers an incremental sales opportunity to encourage shoppers to add a new bottle of rosé to their basket, alongside their current Jam Shed favourite. Continuing its mission to defy category conventions, Jam Shed is bringing its dynamically disruptive personality to the sparkling wine market with the launch of new Jam Shed Sparkling Rosé, available now in Asda. Our Shed Heads love engaging with the brand on social media, and this means we have an intimate understanding of our consumers. We know they will love the addition of a sparkling product to the range, as well as the corked bottle, and we will continue to drive engagement with the whole Jam Shed portfolio through fun and humorous content across all our social platforms.”