Purple shampoo is a violet-toned shampoo for blonde, gray, and silver hair to maintain its fresh and bright color in between salon appointments. The Olaplex No. 4 is a wonderful shampoo that is suitable for every wash and leaves your hair feeling revived and uber-silky.

We love Olaplex because it delivers results. The products work as they say, and your hair genuinely looks better even after just a single use.Your hair will look and feel noticeably better after every use thanks to the previously mentioned patented bond-repairing ingredient included in every Olaplex product and its pH balanced formula. The treatment itself detangles, speeds up drying time and boosts shine, leaving you with nourished, manageable, and smooth hair with every use. Sometimes, the cruelty-free status of a brand remains unclear. If there is any doubt about a brand being 100% cruelty-free, the brand will not make it in here. Don’t use purple shampoo every time you wash your hair, but alternate with a moisturizing shampoo instead

It gently and effectively detangles and conditions hair to leave it hydrated, manageable and strong. The highly concentrated, reparative formula restores the hair's health, moisture and elasticity with antioxidant-rich argan oil, reconstructive keratin and fatty acids.

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For purple shampoo counts, the longer you leave it on, the stronger the effect. The first time you use purple shampoo, don’t leave it on for longer than a few minutes, to see how potent the shampoo is and how your hair reacts to it. If you don’t see enough results, leave it on a little longer the next time and find out how many minutes your hair needs The Hair Perfector treatment strengthens hair from the inside out (thanks to their patented bond-building protein ingredient) and leaves it with visibly better texture. Nothing that a salon visit can’t fix, but a much cheaper and at-home option to keep things looking fresh is washing your hair with a purple shampoo. However, we do always mention it below each product when a brand has a parent company that tests on animals. What Is The Difference Between Cruelty-Free and Vegan?

Since the products and ingredients of the brand itself are never tested on animals, we at Beauty.Beyond.Cruelty consider these brands to be cruelty-free. If, like me, you've dabbled in a blonde hair colour at some point or other, I'm sure you will know the continual struggle of preserving the high maintenance hue - after all, it's pretty common for bleached hair to go wrong (especially if you're DIY-ing). What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this. By switching your regular formula for one that caters to blondes, you'll totally transform your hair. Here's how... Why do I need a blonde shampoo? Moroccanoil offers a variety of shampoos, but most akin to Olaplex is the Moroccanoil Moisture Repair Shampoo which contains the previously mentioned Argan Oil as well as Keratin (a structural protein that rebuilds and strengthens damaged hair—like Olaplex's patented ingredient). The term cruelty-free means a product and its ingredients haven’t been tested on animals. Whereas vegan means a product does not contain any animal ingredients or (by)products. The Olaplex No. 3 is a weekly treatment that is part of the Olaplex system. Olaplex has a strong following of fans who, for good reason, love their products.

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This hydrating purple shampoo restores moisture to dry and damaged hair while protecting and toning your color. Paraben and sulfate-free, it also comes enriched with plant butters for moisture, plus sunflower seed extract to help prevent color from being stripped. It has a soft sweet scent that lasts throughout the day. Due to various factors such as water and sunlight, (bleached) blonde hair tends to get brassy over time. For example, when using a clarifying shampoo, you don’t necessarily also need a clarifying conditioner. *But* when it comes to damaged hair, it is definitely wise to complete the full multi-step routine to ensure you get the expected results.