Following the series debut, an exclusive line of Sonic Prime products from leading gaming-sector toy manufacturer and distributor PMI, is planned for a multi-territory launch in early 2023, including collectibles, mini figures, clip-on plush, stampers, games and more. PMI joins additional newly signed licensees for Sonic Prime, including Ravensburger for puzzles and E Plus M for apparel, with more in the pipeline as WildBrain CPLG builds a strong merchandising campaign for the upcoming series across key categories.

Our product line based on the new Sonic Prime series features a mix of core designs and some very cool new designs that are going to make a lot of noise in the market. We are very excited about the upcoming toy line of top-quality licensed products and joining SEGA’s Sonic ecosystem alongside the Netflix series, movie and gaming.WildBrain CPLG has appointed PMI as the novelty toy and games consumer products partner for Netflix’s Sonic Prime, co-produced by WildBrain and SEGA. All Sonic Prime figures, playsets, collectibles, and plush are coming to shelves and online in North America, Asia-Pacific, Latin America, Europe, Middle East, and Africa in July. Retail availability is coming soon. Ivo Gerscovich, Chief Brand & Business Officer at SEGA, noted: “Sonic the Hedgehog has continued to shatter records in 2022, becoming one of the largest entertainment brands in the world and we’re proud to be partnering with PMI whose reputation proceeds themselves within the licensing space.”

SANTA MONICA, Calif.--( BUSINESS WIRE)--JAKKS Pacific, Inc. (NASDAQ: JAKK) is excited to reveal its first line for Sonic Prime. The critically acclaimed new series on Netflix, co-produced by WildBrain and SEGA, has announced a new season to air July 13, with the officially licensed Sonic Prime line hitting shelves in July. Entertainment News International (ENI) is the #1 popular culture network for adult fans all around the world. JAKKS Pacific, Inc. is excited to reveal its first line for Sonic Prime. The critically acclaimed new series on Netflix, co-produced by WildBrain and SEGA, has announced a new season to air July 13, with the officially licensed Sonic Prime line hitting shelves in July. Inspired by the hit show, this new line of Sonic Prime products is scheduled to hit stores this summer, coinciding with the second season premiere on Netflix on July 13.Following the series debut later this year, a line of Sonic Prime products from PMI will launch in early 2023, including collectibles, mini figures, clip-on plush, stampers, games and more. Partnering with the iconic Sonic brand will no doubt be a huge adventure!” said Omer Dekel, COO at PMI.