Inspired by the original watercolour paintings by Elena Kucharik in the early ’80s, the limited edition collaboration – organised in association with Bulldog Licensing – aims to play on the nostalgia and love of colour and print that is used regularly by Cath Kidston to deliver its recognisable products.

Asembl has paired Perfetti Van Melle’s Chupa Chups with Allkinds for a forever fun personal care collaboration especially for Australian kids. In a joyfully vibrant and painterly tribute to the 40th anniversary of the iconic Care Bears™, this limited-edition collection transports us to a psychedelic wonderland where caring is always cool. All our prints are illustrated to tell stories, so it is important to reflect these stories within the shoot.

Inspired by the original ‘80s paintings of the Care Bears™, the characters have been redrawn and meticulously hand-painted by the Cath Kidston design team. Bring a little 60s psychedelia, a little reverie, and lots of Care Bear love into your wardrobe with our limited-edition dresses featuring our hand-painted Wish Big print. Loved by fans of all generations, the Care Bears™ feature on prints such as the ‘Wish Big’ print, with its layers of dream-like psychedelia, garlands of stars, clouds, hearts and flowers, and with the beloved Care Bears™ presented as classic cherubs.

This Cath Kidston Care Bears Wish Big Kids Medium Backpack is bright and playful featuring the limited-edition Wish Big Care Bear print, is sure to bring joy to every outing, even going to school. Created using a beautifully soft jersey cotton in a slightly oversized style, with raglan sleeves for a relaxed look and feel. Each character is engaged in a different activity: one is asleep; another is gathering flowers; while two others are chatting on a tin-can telephone. These fun and playful side plates designed with your limited-edition Care Bear Believe print will bring smiles to any table. This super soft and squishy backpack has a fun oversized heart zip pull, a large front pocket for organising your essentials, a roomy inside that’s large enough to hold a standard laptop and more.Their passion for these characters and the memories they spark always helps us with ideas for prints.