Today, even after re-engineering done well, the "department" doesn't look much like McKinsey, IDEO, or Chiat\Day. How you respond to emerging trends and exploit their potential is key to the success of your organization. The cool professional service firm is just that: cool talent, a portfolio of cool projects, cool clients. In other words, if it were not for cigarettes, Jim Collins’s outperformance would literally go up in smoke. The emergence of global manufacturing also seemed to catch former greats such as Dana and Raychem on the wrong side.

Books - Tom Peters

Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed, and that increasingly means you won't get paid much either. And for the cool individual in the cool professional service firm there is only one answer: the cool project. Discover why design is the Number 1 determinant of whether a product or service stands out—or doesn't.All three use the same basic method: list companies that are “great” or “excellent” or “enduring,” then attempt to infer the transferable formulae behind said greatness, excellence and endurance. Go to the substance, not the form: It’s not the fact you have a BHAG (Big Hairy Audacious Goal) but whether or not it is actually a good one. In my view, it was good to be great, but the external environments in which these companies found themselves mattered far more.

What happened to the world’s “greatest” companies?

It's built on 210 numbered observations, all with a common bond of stepping out and standing out from the growing crowd of look-alikes. Each contains 50 essential ideas for making this revolution an opportunity for dramatic change in our own working lives.This is even more the case when I tell them Kodak was once one of the most respected companies on earth. The common denominator-bottom line for both the professional service firm/PSF and the individual/Brand You . Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. As is often the case, Warren Buffett captures the moral of the story astutely: “When a management with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the business that remains intact.

Getting Weird Design The Heart Boss- In Work Talent Branding

The books are in the form of "50 lists": The Brand You50, The Project50, and The Professional Service Firm50. And, above all, respect the trend, do everything you can to get ahead of it, and don’t kid yourself that you can fight it.So looking at what happened to them makes for a great natural experiment where the company’s quality is a given – the variable is the context in which it operated.