Squishville by Squishmallows SQM0080 Mystery Squad, Four 2 Friends, Irresistibly Soft Colourful Plush, Mini Fantasy Squish mallows Fantasy Squad

Product Information

To date, all Squishville 'mallows are variants of existing characters from the original Squishmallows line.

Squishville by Original Squishmallows Sweet Tooth Squad Plush Squishville by Original Squishmallows Sweet Tooth Squad Plush

After collaborating for one year, Kelly Toys Holdings was acquired by Jazwares Inc, a privately owned company, in 2018. With so many animals, characters, colours, and sizes to choose from, you're sure to find the perfect cuddle buddy here.Toy of the Year (TOTY) Awards, known as the "Oscars" of the toy industry, the TOTY Awards are presented annually to the top toys, games, and properties of the year. Some limited edition or high-demand Squishmallows are sold by resellers and collectors for hundreds or thousands of dollars. Kelly and his team then spent several months creating a toy that emulated the “soft, cute, and kawaii” look of the Japanese plush toys. Squishmallows won the February 2022 Toy of the Year Award and the People's Choice Award during the Toy of the Year Awards ceremony.

Squishville Squishmallows Bakery Play Scene, 2” Winston Soft Squishville Squishmallows Bakery Play Scene, 2” Winston Soft

They also want to support any charitable organizations around the world with the same mission and spread awareness regarding mental health. Kelly Toys Holdings was Jazwares’ second acquisition following their acquisition of Wicked Cool Toys. From Mickey and Minnie to Tigger and Piglet to Sulley and Mike Wazowski and beyond, each Squishmallow captures the whimsy and magic of Disney in every stitch. Squishmallows has acquired nearly 120,000 followers on Twitter as of 2023 [7] and nearly 800,000 followers on Instagram. Thus, Kelly Toys Holdings expanded its position in the market for toys and obtained opportunities to get further licenses for the brand.

Squishmallows have also extended their line to include HugMees, Squish-Doos, Heroes, Flip-A-Mallows, Squishville, Mystery Squad, Micromallows, and Stackables. The 2020 Best Toy of the Year recognized by Learning Express Toys, a specialty retailer company, was Squishmallows. The TOTY Award winner was determined by an expert panel based on TOTY votes, holiday sales, and media buzz out of all the finalists. Squishmallows originally came in four sizes, but are now sold in 12 different sizes ranging from a clip-on 3.