The Great Plant-Based Con: Why eating a plants-only diet won't improve your health or save the planet

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Alongside these trends live the regular and more ethical health-conscious messages of dry January and Veganuary, both of which have grown in popularity and have a much cleaner public image. Buxton wants more people to be aware of how the targeted marketing that we might unwittingly parrot becomes “unquestionable dogma”. These are the things that have undergone such extensive change that you wouldn’t be able to reproduce them at home. Lots of quotes from celebrity vegans, vegetarians and environmental activists that have no relevance. But if our food footprint is a maximum of 16 per cent of the total individual footprint and milk is a tiny proportion of that, the reduction of GHGs is minuscule.

The big idea: is going vegan enough to make you – and the

FYI: you don't have to eat processed plant based stuff promoted by billionaires and trendy celebs to be plant based, just. It might be easy to go meatless in warm countries, but cold climat is not so forgiving, winter time is when meat, root and fermented vegetables are very important.Jayne cited how the soil crisis the planet faced - of which there has been a loss of 84 per cent of topsoil - would be catastrophic for food production.

The Great Plant-Based Con by Jayne Buxton review — the case

In 2017 Edward Enninful became the editor-in-chief of British Vogue, the magazine’s first black – and first male – lead.

However the ASA took issue with a number of figures used in the company’s advertising, as well as the claim that cutting dairy and meat from our diets was the single biggest lifestyle change people could make to reduce their environmental impact.