A report by The Pew Charitable Trusts and SYSTEMIQ – Breaking the Plastic Wave – found that ocean-bound plastic is set to triple by 2040 unless radical action is taken. Now we want to build momentum and do everything in our power to help bring about a refill–reuse revolution.

This announcement may contain forward-looking statements, including 'forward-looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995. Diluting the product at home means 97% less water being transported, 87% fewer trucks on the road and less greenhouse gas emissions. The Unilever product comes as a 10-times concentrated formula, which requires much less packaging than the regular size bottle. In December 2021, we collaborated with digital start-up QYOS to install two new refill stations in the capital city of Jakarta, dispensing home care products Rinso and Sunlight.We also see a critical role for governments, especially in helping promote innovation and encouraging investment.

Simply remove the outer wrappers and dispose of them according to your local plastic waste collection.Compact and light, the ecorefill costs less than an ordinary Cif spray bottle, and is currently available to purchase in supermarkets across the UK. The packaging uses 70% less plastic, is fully recyclable and contains 50% recycled plastic (with a plan to move to 100%). Following the success of Cif ecorefill and OMO dilute-at-home refill formats, this year Dove launched a 4x concentrated body wash.