Do you have a client who wishes their fine hair could be big and bouncy instead of flat and lifeless? With camellia and shea butter, frizz is transformed into soft and manageable strands with long-lasting smoothness. Loved by experts and colourists alike, Pureology’s award winning shampoo and conditioners are tailored to every hair type.

Pureology’s no nasty formulas are created using a blend of corn, coconut and sugar to gently cleanse without stripping colour.Pureology was one of the first hair care ranges to remove the use of sulfates, parabens and unnecessary chemicals from their products.

Be carried away by the sweet fragrance of raspberry and peach while hair is softened for a smooth finish. For normal to thick hair in need of a moisture boost, use Pureology Hydrate to quench your clients’ locks while still protecting from colour fade. Formulated with a rich lather, hair stays soft and bright without any harsh ingredients that can strip the hair of its colour. With the same strengthening formula as the original, this blonde hair shampoo also contains neutralising pigment to keep colour clear and bright with no sign of brassiness. While organic and natural hair products are now part of the mainstream, Pureology have been perfecting their formulas for years!Vegan before it was cool – Pureology formulas are made with sustainably-sourced natural plant extracts without animal products or by-products. The Hydrate Sheer shampoo has been specially formulated to deliver the same amount of hydration but with a more lightweight texture to suit finer hair. New in at Salons Direct, the Pureology range has gained a huge following in the professional hair care industry for it’s ‘no-nasties’ formula that keeps coloured hair looking its best for as long as possible.